You'll be starting with a leg up on your competition. More importantly, you'll be starting with a head start. How? That's simple. You may have noticed that often brands revamp their look and feel. Why's that? It's because they discovered that their current branding could be better aligned with their target audience.
When you take the time to understand the persona of your brand you're more inclined to be aligned with your ideal customers. Some of the biggest mistakes I see in branding is people trying to connect with everyone. It doesn't work that way. In fact, the more you try to get everyone to like you the less people like you.
So, it's important to define yourself and your brand in order to attract the customers who DO LIKE YOU! This course will show you how to do your research and provide you with a framework for thinking about your brand.
This will ultimately help you create the brand that is meant to exist - and not the be all of all generic brand.
